NEVER
LEAVE STYLE
NEVER LEAVE STYLE
NEVER LEAVE STYLE
Rareform provides forward-thinking design solutions to both digital & real-world environments. Our work is approached using three principles »
Ultimately, our industry is shaped by art. Design should be art. Understanding our work as an art form allows us to align it with any design aesthetic - thus, we can set the right tone to capture every audience's interest or emotion.
Our goal isn't to just call attention. We want consumers to feel passionate about brands they enjoy. When consumers develop strong, emotional connections to brands, it builds loyalty through trust. We turn brands into the consumer's go-to.
The digital era has given rise to new trends emerging every single day. Recognizing what is current has become necessary for brands across all markets. Knowing this, we're always on top of the latest design cues and tech releases.
Ultimately, our industry is shaped by art. Design should be art. Understanding our work as an art form allows us to align it with any design aesthetic – thus, we can set the right tone to capture every audience’s interest or emotion.
Our goal isn’t to just call attention. We want consumers to feel passionate about brands they enjoy. When consumers develop strong, emotional connections to brands, it builds loyalty through trust. We turn brands into the consumer’s go-to.
The digital era has given rise to new trends emerging every single day. Recognizing what is current has become necessary for brands across all markets. Knowing this, we’re always on top of the latest design cues and tech releases.
HOW WE DESIGN
HOW WE DESIGN
We work with brands in a number of ways, from logo design to complete website development and maintenance. Find out how we can strengthen your brand below.
Your business needs an online home base. A place to call your own. You may have a social media presence, but where can your audience go to find more information about you? Don't leave them scrolling endlessly through previous posts - direct them to your own personal web site!
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Just as a brick-and-mortar company attracts more business with a well-decorated building, your online home should impress visitors straight away. Nothing causes a potential customer or lead to immediately hit the back button like a poorly designed, clunky, outdated website. Keep them interested by having a clean, user-friendly site that’s easy to navigate with just the right amount of visual detail. The longer they stay, the more they’ll learn about you and consider giving you their business.
Question: do you know how many people browse the web on their mobile device versus a desktop computer? We’ve found the answer to be around 94% using their phone, with the remaining 6% split between computers and tablets. The problem is these devices are oriented completely different from one another – phones display content vertically, while most computer monitors these days are all wider horizontally. This complicates web development, as a site’s content almost always needs rearranged to suit both display types, impacting its integration with the design.
The solution to this is what’s called responsive web design. In essence, the site is coded so that its design changes depending on the device a visitor is using to browse it. This assures the site’s “curb appeal” is consistent across all devices by maintaining an optimized presentation of how its content is organized and displayed.
FIRST IMPRESSIONS
Just as a brick-and-mortar company attracts more business with a well-decorated building, your online home should impress visitors straight away. Nothing causes a potential customer or lead to immediately hit the back button like a poorly designed, clunky, outdated website. Keep them interested by having a clean, user-friendly site that's easy to navigate with just the right amount of visual detail. The longer they stay, the more they'll learn about you and consider giving you their business.
MOBILE & DESKTOP
Question: do you know how many people browse the web on their mobile device versus a desktop computer? We've found the answer to be around 94% using their phone, with the remaining 6% split between computers and tablets. The problem is these devices are oriented completely different from one another - phones display content vertically, while most computer monitors these days are all wider horizontally. This complicates web development, as a site's content almost always needs rearranged to suit both display types, impacting its integration with the design. The solution to this is what's called responsive web design. In essence, the site is coded so that its design changes depending on the device a visitor is using to browse it. This assures the site's "curb appeal" is consistent across all devices by maintaining an optimized presentation of how its content is organized and displayed.
SITE MAINTENANCE | PEACE OF MIND
SITE MAINTENANCE | PEACE OF MIND
ONCE IT'S UP AND RUNNING, LET'S KEEP IT THAT WAY! Our web maintenance plan offers total reassurance your site is always reliable with nearly zero percent down time and stays relevant with up-to-date information about your business. Automatically receive the benefits of future cyber security updates as they're released plus other web optimizations like search engine ranking improvements and web traffic / visitor use reports. Get content quickly added or removed from your site any time you'd like. Under our watch, your site will grow with you.
Let's say you've got an amazing logo and theme for your brand. Next, you begin thinking about every way you'll promote it. Web graphics, social media content, business cards, billboards, vehicle wraps - marketing is a considerable workload. These assets impact how potential customers or leads respond to your marketing campaigns. And among the seemingly endless tasks involved with running a business, are you truly able to dedicate enough attention to this content? Don't rush the process - Rareform can give visual marketing the time and effort your brand deserves.
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Is growing a brand’s online presence one of your goals? There’s no better way to do that than through social media. The greatest challenge behind increasing the size of your audience online comes with generating a steady flow of content. These days, the internet is saturated with brands who want their voice to be heard. The only way to keep consumers interested in you instead of competitors is to stay consistent with engaging posts. We can assist here in any way, from conceptualization of new content to complete design and development. We’re not limited to just social media, though – email lists and other advertising channels are all part of digital marketing.
Whether you don’t have a need for digital marketing or just want the best of both worlds, we can design anything for use off the web. From basic signage to vehicle graphics, we have vast experience with it all. And did you know you can avoid extra fees at the print shop with us? Whereas designs would otherwise require additional time and preparation before printing to adjust for larger scale formats, we’ll do that work on our end for free, resulting in ready-to-print files you can send away for immediate production.
DIGITAL MARKETING
Is growing an online presence one of your brand's goals? There's no better way than through social media. The greatest challenge behind increasing the size of your audience online comes with generating a steady flow of content. These days, the internet is saturated with brands who want their voice to be heard. The only way to keep consumers interested in you instead of competitors is to stay consistent with engaging posts. We can assist here in any way, from conceptualization of new content to complete design and development. We're not limited to just social media, though - email lists and other advertising channels are also within our scope!
PHYSICAL MARKETING
Whether you don't have a need for digital marketing or just want the best of both worlds, we can design anything for use off the web. From basic signage to vehicle graphics, we have vast experience with it all. And did you know you can avoid extra fees at the print shop with us? Whereas designs would otherwise require additional time and preparation before printing to adjust for larger scale formats, we'll do that work on our end for free, resulting in ready-to-print files you can send away for immediate production.
MARKETING | KEEP THE FIRE HOT
MARKETING | KEEP THE FIRE HOT
FIND YOURSELF REGULARLY NEEDING NEW MARKETING CONTENT? If your brand is seeking a consistent output, consider retaining us for as long as you'd like. You'll get access to Rareform as an unlimited resource for design and consultation. With billing cycles as short as one month, you're free to pause or cancel if the work slows down. (We'll be right here any time you need us again down the road.)
The absolute best way to make a great first impression through marketing is with professional grade photos and videos displaying your products or services. Consumers these days expect this from brands - in the modern era, it's easy and convenient to go online and view exactly what a business offers before deciding whether or not it's worth ones time and money. Don't let their first impression be formed when they see blurry cell phone photos or worse: nothing at all. Bring immediate confidence in your brand to consumers as they browse high-definition imagery showcasing the actual experience they'll have with you.
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We include both photography and videography for brands as a component of web development and marketing. This typically comes with the package as we recognize its significant value to consumers, and we do whatever is necessary to impact their perception of a brand in a positive way. Nonetheless, we gladly extend these services to any business looking to improve the quality of their photos or videos. Let us know when and where to arrive, and we’ll go above and beyond capturing any subject or event desired.
Aside from our own work, which undergoes a tasteful editing process, we can also fine-tune <i>your</i> own photo and video submissions. Invoke specific moods or unify the appearance of photos shot on completely separate days. Use old photos and footage combined to create a throwback video advertisement or commercial. Why let it go to waste? Let us brainstorm ways we can put it to good use!
PHOTOGRAPHY & VIDEOGRAPHY
We include both photography and videography for brands as a component of web development and marketing. This typically comes with the package as we recognize its significant value to consumers, and we do whatever is necessary to impact their perception of a brand in a positive way. Nonetheless, we gladly extend these services to any business looking to improve the quality of their photos or videos. Let us know when and where to arrive, and we'll go above and beyond capturing any subject or event desired.
EDITING
Aside from our own work, which undergoes a tasteful editing process, we can also fine-tune your own photo and video submissions. Invoke specific moods or unify the appearance of photos shot on completely separate days. Use old photos and footage combined to create a throwback video advertisement or commercial. Why let it go to waste? Let us brainstorm ways we can put it to good use!
PHOTOGRAPHY | VIEW FULL-SIZE, UNCROPPED PHOTOS AND MORE
The single most important element of a brand's image is its design system. A design system is a configuration of guidelines which form an entity's overall visual attributes. The result is a characterized style which often defines an individual's immediate perception of a brand within marketing. It's typically the very first step approached during a brand's developmental stages - it will thereafter forge the path ahead, shaping the final outcome of all other design efforts. Unfortunately, for many, there is so much to manage during a timeline to launch that proper brand design either delays the end goal entirely or otherwise receives far less care and consideration than it should. This is where we would step in to assist. Whether starting from scratch or refreshing an existing brand, we can fully conceptualize and develop your design system for use in any number of ways.
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Perhaps you’ve got an amazing business plan but aren’t confident in the direction you’re headed with its logo and image. We can develop the perfect visual accompaniment for your brand using any ideas you’d like as a foundation; symbolism, defining colors, and any other specifics are all welcome, or if you’re drawing a total blank, we can start completely from scratch. Once we’ve determined the market type your business falls under, we’ll begin analyzing common design cues across similar brand imagery within your niche. We’ll then use our research to draft a handful of quick concepts integrated with your initial ideas for you to review. After receiving your feedback, we’ll fine-tune our work and narrow it down to a finalized design system that best represents your desired appearance for your brand.
To ensure consistency with design no matter who you work with in the future, we’ll provide a convenient style guide, which is a document containing all information relevant to your brand imagery, including accurate color values, ways to avoid misuse of your logo, and references to any marketing materials you may want specified a certain way. If you’re already satisfied with your current brand imagery but are still interested in a style guide, let us know – we’d be happy to develop this for you based on your preexisting design system.
BRAND CONCEPTUALIZATION
Perhaps you've got an amazing business plan but aren't confident in the direction you're headed with its logo and image. We can develop the perfect visual accompaniment for your brand using any ideas you'd like as a foundation; symbolism, defining colors, and any other specifics are all welcome, or if you're drawing a total blank, we can start completely from scratch. Once we've determined the market type your business falls under, we'll begin analyzing common design cues across similar brand imagery within your niche. We'll then use our research to draft a handful of quick concepts integrated with your initial ideas for you to review. After receiving your feedback, we'll fine-tune our work and narrow it down to a finalized design system that best represents your desired appearance for your brand.
STYLE GUIDE
To ensure consistency with design no matter who you work with in the future, we'll provide a convenient style guide, which is a document containing all information relevant to your brand imagery, including accurate color values, ways to avoid misuse of your logo, and references to any marketing materials you may want specified a certain way. If you're already satisfied with your current brand imagery but are still interested in a style guide, let us know - we'd be happy to develop this for you based on your preexisting design system.
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